est. in courier new · typography first
wear what you believe in.
Clothes for people who notice the kerning. Who flinch at Comic Sans. Who know a typeface isn't just a font — it's a point of view.
free shipping over $75
·typography isn't decoration
·100% cotton
·made for font nerds
·kerning is caring
·serif > sans fight me
·free shipping over $75
·typography isn't decoration
·100% cotton
·made for font nerds
·kerning is caring
·serif > sans fight me
·
Typography isn't decoration. It's the message. It's the difference between a whisper and a shout, between trusted and ignored, between remembered and forgotten.
we're not just another merch brand.
We make clothes for people who care deeply about craft — the designers, developers, writers, and obsessives who know that the right typeface changes everything. fonts matter. period.
300,000+
typefaces in existence. you own opinions about at least twelve of them.
0.05s
the time it takes a viewer to form an opinion. typography is first.
100%
of people who wear our shirts have strong feelings about Comic Sans.
01
craft over noise
In a world of algorithmically optimized everything, typography is one of the last places pure human judgment lives. We celebrate that.
02
built for the obsessed
You're not just buying a shirt. You're signaling to other font nerds that you're one of them. The right person will notice. That's the point.
03
the details matter
Printed in Courier New. Boxed. Deliberate. The type on the shirt is the argument — no explanation needed, no decoration required.
on typography
"Type is a beautiful group of letters, not a group of beautiful letters."— Matthew Carter, type designershop the collection
our story
we're from San Diego.
we have opinions.
fonts matter. started in San Diego, which means we grew up next to the Pacific Ocean and still found time to have strong feelings about typefaces. priorities.
this obsession with typography didn't start last year. it's been thirty years of noticing the wrong font on a sign, the bad kerning on a menu, the moment a brand's whole personality collapses because someone picked Arial. we've been the person at the table saying that's not the right typeface since before it was something you could say out loud.
and it's not just one of us. there are more people behind this than you'd expect for a brand that sells shirts about fonts. some of us design. some of us write. some of us just show up and say the tracking is off. all of us mean it.
30
years of caring too much about fonts
1
city. San Diego. obviously.
0
apologies for having opinions about kerning
shop the collection