est. in courier new · typography first
the type
you notice
when you
shouldn't.
For designers, developers, and writers who believe good design starts before the first word. We write about typefaces the way some people argue about wine — with feelings, opinions, and zero apologies.
we're not just another design blog.
We write about typefaces the way critics write about films — with context, history, and actual opinions. No neutral takes. No "it depends." We know what we think about Helvetica, and we'll tell you.
the fonts — a field guide
all entries →craft over noise
In a world of algorithmically optimized everything, typography is one of the last places pure human judgment lives. We celebrate that.
opinions, not takes
We don't write "it depends." We write about what we actually believe, what the history actually shows, and what the type community has been arguing about for decades.
the details matter
Everything here is set in Courier New. Deliberately. The typeface is the argument — no explanation needed, no decoration required.
our story
we're from San Diego.
we have
opinions.
fonts matter. started in San Diego, which means we grew up next to the Pacific Ocean and still found time to have strong feelings about typefaces. priorities.
this obsession didn't start last year. it's been thirty years of noticing the wrong font on a sign, the bad kerning on a menu, the moment a brand's whole personality collapses because someone picked Arial. we've been the person at the table saying that's not the right typeface since before it was something you could say out loud.